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Trends are like weather conditions: continuously changing. In the past few years, many trends have come and vanished in the travel industry. This industry is filled with curious travellers who are very keen on exploring the world and have different types of experiences.
Now there are two types of ways trends can be defined because of their ever-changing nature. Firstly some trends slowly grow and work their way up the ladder and take their time getting popular in the market.
Even though its growth is slow they are followed for a longer period. Then there are trends which get instantly popular and spread like a wildfire but die down quickly in a short amount of time but in any scenario, it's very important to identify these trends. Being updated with the trends is vital for a travel business to grow and expand.
Let's have a look at the travel trends for the year 2023!
1.Sustainable and Eco-Friendly Travel:
- As environmental concerns continue to gain traction, travellers may prioritize sustainable and eco-friendly travel options in 2023.
- This could include choosing eco-friendly accommodations, supporting local communities, opting for sustainable transportation options, and engaging in responsible tourism practices to reduce their environmental impact.
- In 2023, regenerative travel could gain importance as travellers increasingly prioritize sustainable and responsible travel practices that contribute to the well-being of the planet and local communities.
- The importance of regenerative travel in 2023 could be significant as travellers become more conscious of the need to travel responsibly and make a positive impact on the destinations they visit.
- By prioritizing environmental conservation, community empowerment, cultural preservation, education, and long-term impact, regenerative travel has the potential to contribute to a more sustainable and responsible approach to travel that benefits both travellers and the destinations they visit.
2. Leisure + Business travel = Bleisure travel
- Bleisure travel is a growing trend that combines work and leisure, providing professionals with an opportunity to make the most of their business trips by enjoying leisure experiences in the destinations they visit.
- It offers flexibility, customization, work-life balance, and potential cost savings, making it an appealing option for many travellers in 2023 and beyond.
- Bleisure travel is a travel trend that combines elements of business and leisure travel, where travellers combine work-related trips with leisure activities, extending their stay to enjoy personal time and experiences in a destination.
- The term "bleisure" is a combination of "business" and "leisure."
- Overall, bleisure travel is expected to continue being a popular trend in 2023, driven by the changing dynamics of work and travel, increasing focus on work-life balance, customization, sustainability, and well-being.
- As professionals seek to combine work and leisure during their trips, the travel industry may continue to evolve to cater to the unique needs and preferences of bleisure travellers in the coming years.
3. Half-fixed and half-personalized Travel Experiences:
- Travellers in 2023 may seek unique and personalized experiences that cater to their interests and preferences.
- This could involve customizing itineraries, booking local tours or experiences, and engaging in off-the-beaten-path activities that offer authentic cultural experiences, rather than traditional tourist attractions.
- Travellers alter and design itineraries in such a way that it helps them give an authentic experience.
- People like the control they get these days while planning a semi-fixed trip.
- They like the liberty of adding more destinations or staying somewhere a night extra than mentioned in the fixed itinerary as it provides them flexibility in travel.
- Educational itineraries can also be a part of the plan because the itineraries differ from person to person.
Other Trends -
- These are some of the growing travel trends of 2023 some of the others are solo and backpacking trips because they are getting increasingly popular among youth who prefer experiences over comfort.
- Technology is also expected to play a significant role in shaping travel trends in 2023.
- This could include advancements in digital booking platforms, contactless check-ins and payments, virtual and augmented reality experiences, and other innovative technologies that enhance the travel experience.
ETOS is a travel technology provider for inbound tour operators. It has a wide range of software including DMC24, Umrah360, OTA1, etc. It helps simplify tour operator processes such as making itineraries and sending quotations, supplier contracting, creating packages etc. You can directly get in touch with the ETOS Team or book a free demo to learn more about ETOS Travel Technology.
