Expanding a destination management company globally is a goal for many DMC owners. Majority of them have set goals and implemented strategies to grow their business globally! But, not every business with a goal for expansion is successful. A vision without focus and dedication is just a dream.

It's difficult to put your business on the map in an era where competition is at its peak. As we all know, expansion doesn't happen overnight. It's a continuous process of improvement and self-enhancement through the years. 

Here are 3 helpful tips for your Destination Management Company - 

1. Take advantage of the digital world

If you want to expand your destination management company or your travel business, it's essential to use the digital mediums best to their advantage. Digital Marketing will help you reach a global and local audience, engage with them, and cater to their needs and wants.

It has made retargeting and promotion of products convenient. Since people are using digital mediums globally, you can market your products or services all around the world from anywhere.

Why you should go digital? 

• Going digital is cost-effective
  
  
• Leverages social media in creating a digital presence for your brand - Some of the popular social media sites are Instagram, Facebook, LinkedIn, Twitter, etc. 
  
  
• Help in connecting with various businesses all around the globe
  
  
• Email Marketing is another effective way of marketing your company/product. You can send emails all around the world with a database. Some of the tools that can help you schedule emails are - Zoho, MailChimp, AdRoll, etc.

You have access to tools, platforms and mediums that can help you in launching a successful campaign with low resources compared to traditional methods of marketing.

2. Be ready for change and challenges

Once you start your journey towards global success, it will look better than the road not taken. Along the way, there will be a lot of challenges and no matter how prepared you and your team are, situations might get out of hand very quickly.

The wise thing to do during these situations is to be prepared for change and face the challenges. If you have the vision to expand globally, you should trust & have faith in your team. Be a leader that is supportive and open to change.

It takes a lot of time to build something but only a few seconds for it to break. Just like how it takes an army to win a fight, it takes the right TEAM to build up a company globally. 

3. Destination Management Software

We all know how important and impactful technology is in today's world. Travel technology might sound foreign to many tour operators and travel companies, but it's an integral part of operations. 

With the use of travel technology - 

• You can reduce your operational costs
  
  
• Manage your leads better
  
  
• Increased visibility over your team's performance
  
  
• Save time, enabling you to focus on other tasks and drive those processes efficiently
  
  

The travel industry is rapidly expanding, and so should your DMC. To achieve your goal integrating travel ERP software into your business is a must. With robust technology partners like ETOS, you can boost and scale up your business. It's a step forward towards establishing a global presence. 

With a specialised product made for DMCs of all sizes, ETOS has introduced DMC24 which is available in a subscription model. 

The DMC24 comes in 4 different variants -

EazyDMC24 - For small and growing businesses

bizDMC24 - For mid-sized and ambitious companies 

proDMC24 - For large companies with new strategies

proplusDMC24 - For corporates with innovations 

Tap here to book a FREE DEMO and know more! 

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Before you carry on with your daily operations, we have curated two more tips for you as a BONUS to boost you in your journey!

1. Local first approach strategy

• While running a business globally or entering a new market, it's important to study the marketing approach, strategies, customs, tradition, behavioural patterns, etc of the specified area
  
  
• Having a local first approach will help with the promotion of the product/service better in the marketplace, and you will have an added advantage while running advertisements locally. 

2. Scalable business processes

In today's world majority of the processes are scalable! 

• Scaling your business process will assist you in identifying areas where your company is lacking and requires additional assistance
  
  
• A scalable business process will help you achieve your goals and set new ones to help your company grow
  
  
• A scalable process can be used by two individuals or 200 people to produce an output
  
  
• It's a robust framework that is aligned with your business values and strategy which works and is fair.  

For travel management software or Travel ERP software details -

You can connect with us at [email protected] or +919820140434 for more details!