"What's trending?"
Humans are curious beings who like to follow whatever is trending! We get curious about trends and want to keep up with them. In today's world trends are very important. We look for trends to follow and incorporate them into our business to relate to the audience better.
Let's say the beaches of Bali are trending. Since everyone likes to jump on trends, your audience is curious to know about that destination and why is it trending & when it comes to travelling, no one wants to miss out and see trending vacation pictures of their friends from their office!
Even though trends keep changing, keeping up with the growing trends is crucial for any business to flourish. DMCs can jump on tourism trends and use them best to their advantage to acquire customers.
The tourism industry is on the rise, and so are its trends!
Here are a few trends emerging in the industry!
1. Contactless payments and easy bookings
Banking options have advanced rapidly through the years. There was a time when there was no option for online transfers or merchant payments, but now with advanced payment options such as net banking, you are enabled to make and receive payments from all around the world because of contactless payments.
As a DMC, it's your job to provide an easy and convenient booking experience to all your clients, even through mobile bookings. It's essential to have a contactless payment option that helps you and your customers with an easy online booking option.
2. Staycation
Staycation is a concept derived from vacation that has gained popularity during COVID-19. In simpler terms, staycation means exploring one's city as a local explorer. People travel to their hometowns to get in touch with their roots again. Staycation is an opportunity to promote a destination and market it to the world.
Since people no longer want to just explore, they also want to experience tourism as a whole with the local cuisine, culture, ethnicity, etc.
3. Customer-centric tourism & Personalised packages
We all like it when someone pays attention to our needs and wants. Your customers should always come first to you. Being well aware of your customer preferences during a trip will enhance your relationship with them and build connections sustaining even in the future.
You can tailor-make some packages, add their preferred cuisine, suggest activities you think they will find interesting, and pay attention to every detail while catering to them. In general, always be customer-centric while running a tourism business.
Providing a personalised experience will help you in building a loyal customer base.
4. Wellness Tourism
Wellness Tourism is getting very popular lately & a lot of people like to travel while exploring the opportunity to maintain and work on their health. For the well-being of the mind, there are spiritual and yoga retreats getting popular in demand because people have started viewing tourism as a way to find and connect with themselves.
It is often seen as a path to finding one's self and attaining peace of mind through various activities. Many travel companies have capitalised on this trend and grown tremendously.
5. 3D walkthrough - A 360-degree view
With the introduction of technology in the travel industry, a lot of new trends have developed. One of which is 3D walkthroughs or 360-Degrees view of your property.
This cutting-edge technology has revolutionised how hotels around the world showcase their "Spaces" to their target audiences. Your customers can get a 360-degree view of your property from the comfort of their homes and enhance their experience.
Integrating Travel software with their businesses is another emerging trend that tour operators/agencies use to streamline and handle all their bookings & to provide their customers with an excellent end-user experience.
To know more about Travel ERP or destination management software, get in touch with our experts or book a FREE demo now.
Seeing and incorporating trends into your business from the point of view of a customer will aid your growth because now you are focused on adapting & changing with trends while finding solutions to the pain points faced by your customers daily.