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Artificial Intelligence is a game-changer for the tourism industry. It has transformed the quality of customers' travel services by easing their challenges. Consequently, it boosts the travel business and sophisticates the whole traveling experience.
The customer experience (CX) offered by travel providers has transformed drastically. Thanks to the rapidly changing digital technologies. At every touchpoint, the consumer is now expecting a customized experience.
The travel industry has been adapting to these changes and building tools to offer a personal experience to drive business.
Let’s discuss how AI can help your travel business.
AI marketing tools use artificial intelligence technology that drives automated responses. It works on different personal computers and is mainly helpful in creating marketing strategies that predict the consumer’s responses and their next move. The decisions of AI tools depend on the data collected and analyzed from the market.
What Are the different types of AI Marketing tools in the Travel industry
1.Enhance traveler experience through Sentiment Analysis:
- Social media is influencing travel habits and choice of destinations. It also provides insights into travelers' choices though it produces humungous data, and its tough to track it by humans. So many photos, feedbacks, reviews, flight details, hotel recommendations, etc., are mentioned on social media by consumers.
How does predictive analysis assist travel agents and tour operators decode this data?
- It lets them understand if the post on social media is positive, negative, or neutral. It makes you understand the behavior of target audiences from different demographic backgrounds, the preferred experience of target audiences, and expectations from the travel agent, airlines, hotels, etc.
- Sentiment analysis technology which is AI-driven helps to identify the sentiments of travelers through social media and it's connection with the traveler’s journey. Let's say a customer posts that his/her flight was delayed expressing frustration on social media.
- A listening tool can analyze it and immediately interact with that customer in real-time. This benefits the airlines, and the tour operator as the customer’s grievance is heard immediately and the service provider can improve the service in the future.
2. Flight Forecasting:
- An innovative technology assists in finding suitable flight prices at the right time and gives all the information about future flight prices.
- AI-driven smart prediction application does just that. This application uses Machine Learning algorithms to get all the flight databases to predict the optimal hotel and flight prices to recommend suitable booking time. While travelers are tracking flights, it recommends if he/she should wait for a better price or buy it right away.
3. Data security:
- Travel agents and tour operators store humungous data about hotel reservations, trip bookings, flight reservations, etc. The travel industry stores large amounts of sensitive customer data. Today, AI tools are used to store this data that has to be processed daily.
- Most AI tools are cloud-based, and all the information you store is secure. Above all, cloud providers use encryption protocols that help to protect sensitive data.
4. Determining the optimum price:
- Predictive analysis helps to identify the best price for your services to get a competitive edge. These algorithms consider industry trends, famous destinations, timings and demand through the year, and travel seasons.
- It helps travel service providers get better insights into customer data to determine the best pricing for customers and increase revenues. They predict the best price to maximize revenues and keep customers happy.
5. Predicting a suitable travel solution:
- For a particular sector, there are thousands of combinations of flights. But what would suit your customer? Which hotel could be the best for an old couple who has just booked a flight for their anniversary?
- The travel recommender system provides the best deal for both tour operators and travelers. They suggest the most beneficial options to maximize your revenue.
- When you customize travel solutions, customers prefer approaching you to plan their holidays.
- So with predictive analysis, you can create a loyal customer base, raise revenue, and boost your business.
6. Voice-based assistants:
- Voice assistants are getting much attention now that everything is digitalized. Voice assistants are advantageous to both the travel company and the travelers. There are a group of speech recognition software that can be used in all electronic devices.
- They help offer clients various amenities like weather forecasts, bookings, schedules, temperature, television, hands-free calling, etc.
- This feature helps hotel owners lower labor costs as the work is done using Artificial Intelligence and ensures uninterrupted services. Due to this, employees are aware of guests' needs and can reach out to them quickly.
- People always want new and exciting experiences when they are on a trip. Voice-based Assistants help to provide them with new places to visit; it suggests residences stay in and other locations for them to visit nearby. This helps make the booking process easy, if travelers have any queries, artificial intelligence provides them with answers.
7. Automatic facial recognition technology:
- One of the most popular facilities provided by artificial intelligence in the travel and tourism industry is the usage of facial recognition to identify individuals. Facial identification is used for safety purposes and legal requirements. This process is done by artificial intelligence, comparing the person’s eyes, lips, chin, ears, and other facial features better available in the database.
- Facial recognition software is widely used at airports, restaurants, train stations, and hotels. These provide faster transactions and quicker travel facilities. More importantly, they secure high safety for the staff and travelers.
- Tour operators and destination management companies can keep travelers informed about facilities provided by AI to ease their travel. Even customers welcome these changes since it facilitates their journey. It impresses customers, and they would prefer your travel services.
ETOS provides travel management software to tour operators that streamlines their processes. They offer the best travel CRM software, reservation software, etc., that helps tour operators provide their customers with the best travel solutions.
Connect with our team to learn more about our travel technology solutions.
