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Have you seen that new YouTube video?

I only watch YouTube videos.

I love how informative YouTube videos are.

I am looking forward to watching that video on YouTube.

Are these some of the lines that you have heard quite often? We are sure you have because of the popularity that this source of marketing has gained over the years. 

• YouTube is very big when it comes to numerous social media platforms. Information is at your fingertips or just a video away. These days, there are videos or tutorials for everything, and those are the types of videos that gain a lot of traction. After all, who doesn't enjoy watching videos? 
  
  

• When it comes to marketing, Youtube videos can be a top-of-the-funnel source of attraction for your brand that pulls in many customers or an interested target audience. The popularity of YouTube may continue to increase in 2023.
  
  

• YouTube has already become one of the most popular social media platforms, with billions of active users worldwide. It's also the second-largest search engine after Google, and its influence on popular culture, music, and entertainment is significant.

• In recent years, YouTube has been expanding its offerings, including original programming, live streaming, and a dedicated gaming platform. YouTube has also been investing in its creator community, providing new monetization opportunities, and expanding the reach of its content.

   

• Assuming that YouTube continues to innovate and provide a compelling experience for its users, it's likely that its popularity will continue to grow in 2023 and beyond. Let us have a close look at the different types of YouTube videos and how you can create them! 

   

How can you create YouTube videos?

• We live in a world that is continuously making innovations in technology and using technology. You can easily create YouTube videos by using your phone and other technology devices and software. One of the main things that you need to create YouTube videos is a script or a storyline.
  
  
  
• These elements make up a video, and it might be the most difficult part to make for many. A good script is the backbone of a video; if the content is not good, the outcome will decrease.
  
  
  
• There are various types of YouTube videos that one can try out. As a beginner, you should take inspiration from established YouTubers and study their format of content, paying keen attention to how they are starting their videos, what they are covering, special credits, themes, colours, etc. All of these things, when combined, make a good YouTube video. 
  
  

• As a tour operator, you can watch travel videos and make notes on how the flow of conversation is going, what is trending in the industry, etc.

   

Pro Tip: To make your video go viral, make videos on what the world is searching for. To create good content, you should be aware of current trends and events.

There is also a new feature on this platform called YouTube Shorts that allows users to create short-form videos of up to 60 seconds. Here are some potential benefits of using YouTube Shorts:

1. Increased Reach: YouTube Shorts have a dedicated section in the mobile app, which means that users who may not have otherwise discovered your content can easily find it. Additionally, shorts can be discovered through the "Shorts shelf" on the YouTube homepage and through search results, potentially increasing your video's visibility.
   
   
   
2. Increased Engagement: Because shorts are short-form videos, they're ideal for capturing users' attention and encouraging engagement. Shorts can be highly engaging and can help you build a loyal following and community on the platform.
   
   
   
3. Low Barrier to Entry: Shorts are easy to create and require minimal equipment, making them a great option for creators who are just getting started. Shorts can be created using only your phone camera and edited using the YouTube app's built-in tools.
   
   
   
4. Creative Freedom: Shorts allow for creative freedom, and you can use a wide range of content styles, such as lip-syncing, dancing, comedy, and more, to create engaging content for your audience.
   
   
   
5. Potential for Monetization: While monetization options for shorts are still being developed, creators have the opportunity to earn revenue through ad revenue sharing and other monetization features.

Overall, YouTube Shorts can be an excellent way for creators to engage with their audiences, build a following, and potentially earn revenue. By leveraging this feature, creators can expand their reach, build their brand, and experiment with new content styles.

To monetize your channel, you need interesting videos. Videos can also be made from blogs that are being written for your company. For example, if you are writing a blog on the best holiday destinations in 2023, that same blog can later be converted into a video and then uploaded on your channel for your users to see.

This also presents an excellent opportunity for cross-PR between your blogs and videos. You should provide the link to your blog in the bio for users to view; this will generate a lot of traffic for your website.

You can view the ETOS Global YouTube channel to get a better understanding of how videos are created.

Since they are a travel software provider, you can connect with them for all your software requirements and book a free demo.