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Everyone knows what social media is on the surface but only a few know about the ocean of information that it is and the power it holds. Any tourism business can learn how to use social media but only a few know how to leverage it.
Using social media to promote your tourism business and leveraging its reach to connect with your target audience is what many tour operators are yet to crack because social media has influenced global tourism in more ways than one.
The tourism business is a huge industry in itself, and combining it with social media will provide you with excellent results. There are many social networking sites that you can use best to your advantage such as Facebook, Instagram, Twitter, LinkedIn, etc., and there's a huge possibility that you might be familiar with all of them.
Let's take this a step further and dive deeper into the world of social media and travel, definitely our two favourite things to explore!
1. Creating unique experiences and giving new opportunities
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Why do your customers visit a destination? The simple answer is to travel and experience new things, for business or for personal reasons.
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Having a good experience while travelling is what tourists look for.
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These days because of social media we can clearly see destinations and people experiencing so many different things, that the audience gets influenced by it to travel and book a trip.
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Social media portrays an experience that the tourists had while visiting the place making that place popular and desirable.
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Social media has opened the door to a lot of new opportunities for travel companies worldwide.
2. Global shareability
- You can share a piece of content with thousands of different groups just with a single touch on your screen
- Social media has helped masses from all over connect and interact with each other
- It has given more shareability to brands but also the customers
- Shareable content works great worldwide
- If your posts/reels/videos are shareable you will get a lot of traffic to your page
- It has enabled people to see what others are doing, what places are travelling to, what destinations are trending, etc, this has also led to the phenomenon of revenge tourism in recent years because of COVID19
What is revenge tourism?
- Revenge tourism is a mentality that people have adopted in the last two years.
- Everyone was stuck at home with their passports tucked away in the drawers, unable to get out of their houses.
- Amidst this, if they see people sharing their throwback travel content, different pieces of travel content, see someone travelling because of any reason etc, they experience FOMO (Fear of missing out) for obvious reasons.
- People sharing their experiences online made people travel when the restrictions were a bit eased out, they just want to travel and get back out there to make for the years of travel they missed.
3. The undiscovered getting discovered
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We all like discovering new places and planning our travel to those places.
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Social media has given unpopular, unknown destinations an opportunity to shine and market themselves to the world in creative ways.
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A lot of underdog destinations got the recognition that they deserved because of social media.
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It has created awareness for these places and people continuously share such engaging content because at the end of the day Content is the king!
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This has created a business for the destination and the tourism or destination management companies marketing them.
We discovered these 5 unique places through social media, these places will definitely leave you mesmerised. Tap here to read now - http://www.etosglobal.com/blogs/5-unique-places-that-will-blow-your-mind
Social Media is all about strategy and using the right tools best to your advantage. It has influenced and given the tourism industry a global platform that helps them to elevate their business.
In this digital age, technology can help your business achieve smoother operations, reduce your manual intervention and perform tasks with excellent precision and accuracy.
We've been providing travel technology to businesses of all sizes in over 30 countries for over a decade! We enable companies to gather, collect, and manage data systematically and quickly access it from anywhere in the world.
Know more about ETOS at https://www.etosglobal.com/.
