There might be a lot of times that customers come to your website and explore but don't book a form or inquire. Now there might be a lot of reasons for it, but those are the things you need to crack! 

To generate consistent bookings for a tour operator or a travel agency, continuous traffic on the website must be generated. Traffic is very important.

Here are a few ways that can help you generate traffic from your travel website!

 

1. Optimising your website to generate regular traffic

We all know optimising a website is one of the key criteria to attract customers and gain momentum. So, what do we mean by an optimised website? Well, there are a lot of definitions for it and things that a tour operator or a travel company can do to achieve this. 

How to optimise your website?  

• Fast responsive pages 

• Easy and attractive layout 

• Easily navigatable 

• Clear & catchy CTAs

• Uncomplicated forms 

• Mobile optimised 

• No broken links 

• Simple yet effective communication 

• Up-to-date content 

• User-friendly landing pages

• Caching and lazy-loading
  
  

Tour operators or destination management companies can take this one step further and use the help of different tools like smart look to find out what their customers are doing on their websites and where they are spending most of their time. 

• This can help them understand their customer's mindset and optimise the website better with the help of the data collected. 
  
  
• You can do A/B split testing on your landing or pricing pages to see what your target audience is reacting better to. All of this is a process of optimising your travel website. 
  
  
• Understanding user pain spots and offering the best solutions to them are a few ways to improve customer experience.

2. Strong SEO

• Search Engine Optimisation commonly known as SEO is a process that helps companies get free organic traffic to their website by ranking on keywords. 

• There are 2 types of SEO - Onpage and Offpage. 

• When it comes to gaining visibility for your content organically, SEO process works the best. 

• Having good SEO knowledge is very important these days

• SEO is an ocean; to utilise it to its fullest potential, you need to do a deep dive! 

• Understanding how to advance your website's organic search engine ranking effectively and conversion goals strengthens both of these objectives and improves the interaction between your site and the search engines
  
  

• Keyword and keyword phrases are critical and should be paid keen attention to if you wish to rank

• Your travel website should contain relevant content and have appropriate keywords

• Loading up blogs, articles, or websites with too many keywords is also not recommended

• There are many keyword searching applications such as soovle, keywords everywhere, google keyword planner, etc., that you can use to find destination-specific keywords

• SEO helps with the ranking of the website and its pages on the search engines and boosts it.  

• Google pushes unique content with proper keyword insertion. Blogs are one of the mediums through which you can gain visibility and push your website content.  

• It helps in generating consistent traffic.

   

3. Drive traffic to the website through various mediums

• Living in this day and age has provided us with the advantage of using technology
  
  
• There are many ways through which you can drive traffic to your destination/travel website
  
  
• Digital marketing is one of the effective ways to do so
  
  
• You can run Facebook ads, do Instagram marketing and boost posts, run PPC (pay per click) campaigns, email/SMS marketing, etc
  
  

• The possibilities are endless to drive traffic from different sites to your website consistently
  
  
• You can also try giving different CTAs to see which one works the best for your audience
  
  
• Customised landing pages for different campaigns because a website should be user-friendly with bold/visible & easy to follow CTAs. 

Pro Tip - When a customer is filling up a form, you can add a check box button where consumers can subscribe to your newsletter or emails. Doing this will increase your customer database too.

Your website is your most powerful asset that is live and working every minute, so it's your job to make sure that it is running smoothly and generating leads for your business. To manage your leads, data, and bookings efficiently you can use travel software that will help you in many ways. 

ETOS is a travel software company that provides travel technology solutions to inbound tour operators, travel agencies, online travel agents, corporates, etc.

Elevate your business today and invest in travel technology! Book a FREE DEMO now and talk to our industry experts!