Digital Marketing has proven itself as a powerful medium to generate leads for tourism businesses & no one doubts that! It has evolved through the years and grown into a platform that helps travel companies attract a huge number of potential clients and leads. More leads = More business and everyone loves it when their company is prospering and growing! 

The Internet has influenced many travel agents to become online travel agents (OTA) and brought a change in the traditional way of marketing. A lot of inbound tour operators & travel agencies have adapted to the digital transformation and changed their practices to keep up with the growing digital age. 

The need of using travel online marketing to produce better leads is supported by data. For instance, 69% of travellers start their search online, and 50% of them utilise the internet to make bookings (Source: Deep blue digital marketing and Hotel Executive.)

Keeping in mind the growing demand and benefits of Digital Marketing, here are -

5 Digital marketing tips for tour operators!

1. Make the most out of the digital world

• Don't get left behind in the ever-changing digital world & make the most out of technology today!

• People can now receive travel-related information via their smartphones from acquaintances, friends, coworkers, and family as well as from travel agencies.

• Therefore, you must use digital marketing to reach out to the rising group of mobile users to boost the visibility of your website.

• Travel is becoming more and more popular as people look to experience once-in-a-lifetime adventures, learn about different cultures, and visit unique sights.
  
  
  

2. Produce relevant content consistently - Consistency is the key

• You should make engaging posts constantly so that your customers can interact with them and engage.
  
  
• Content can be in various forms, it can either be Instagram/Facebook posts, tweets, videos, reels, TikTok, emails, SMS, WhatsApp, etc., content is consumed worldwide.
  
  
• If you focus on producing quality content every week there are chances that you will gain more visibility and people will start engaging.
  
  
• You can learn a lot through their shares and comments.

3. Leverage other online platforms & their services

Whenever we need some information or want to research some topic, where do we go? The internet, right? 

• So obviously, your target audience also goes to the internet to research destinations or trips, you can tap this audience by doing paid promotions on other popular online platforms to promote your business.  
  
  
• Additionally, you should post relevant blogs and articles with videos, pictures, infographics, and Presentations on well-known communities to increase traffic to your travel website and build your brand.
  
  
• You can also list your business services on websites such as JustDial, Yellow pages, etc to let the relevant audience find you.

4. Run ads

• "Ads" is an important pioneer of digital marketing along with SEO (search engine optimisation).

• Whether you are looking to elevate your business, reach a broader audience, promote your tours, run an offer, create brand awareness, etc., ads work wonderfully everywhere.

• With the help of Facebook/ Google/ Instagram ads, you can add your pre-existing database or create a new database of relevant/potential audiences to whom the ads will be displayed.

• Customer targeting can also be done effectively. This will drive traffic to your website which has the potential to convert to leads.

5. Generate reviews and video testimonials 

• When you promote your services with a video testimonial where your client is talking about their experience with your company, it attracts more customers and adds a personal touch to the communication.

• Whenever customers want to book a tour or go out with a travel company the first thing they do is read reviews and see other people's experiences.

• It's essential to generate reviews and take feedback since the digital world is consuming reviews rapidly.

• This also helps in the process of social proofing the brand. 

   

If you want your business to grow in the industry you need to align your tourism business with today's digital world by integrating technology!

Introducing ETOS - It's been providing travel technology solutions that enable companies to gather, collect, and manage data systematically and quickly access it from anywhere in the world.

Know more about ETOS at https://www.etosglobal.com/ or book a FREE DEMO!