An excellently planned tour and a perfect package are two things that every travel business should offer. Many fail to do so because they lack certain essential elements that are a must while planning a tour.

The reason why most people travel is to experience new things. Every tour should be focused more on providing a unique experience to customers. It will help them gain a loyal customer database.

1. Strategic pricing

"Experience Kenya's Luxury Safari at just $2499! Book now to get an additional 20% off on your next booking with us. Hurry up!"

Have you ever seen packages like these and wondered why?

• Pricing is one of the factors that is paid attention to while planning. You can adopt the most commonly used strategy — ending any price with the number "9".
  
  
• A package priced at $2500 should be reduced to $2499. The difference here is only $1, but even a little difference helps in the decision-making process psychologically.
  
  
• You can also attract customers by offering discounts on the cost of your next tour, motivating them to travel with you again.
  
  
• You can also up-sell the package further to increase your revenue.
  
  
• For example, if a couple has made an inquiry about a tour to Paris, you can suggest a romantic candlelight dinner overlooking the Eiffel Tower. It will not only make them feel cared for, but it will also make them eager to travel with your company.

You can use travel ERP software with an integrated CRM to plan special tours like this.

2. Surprise element

• Everyone loves surprises and things that are free. When you combine them both and add them to your package, you will have a happy audience. 
  
  
• You can include a surprise element at any stage of the journey. 
  
  
• It doesn't even need to be mentioned in the itinerary; it can be announced during the tour.
  
  
• Let us give you an example of how this can be done: You are taking a group of 15 people to Bali.
   
• At the end of the trip, a special cultural event for entertainment with games as a surprise element can be set up.
  
  
• This will make your travellers happy and engage more with your company. 
  
  
• You can further leverage this event for your brand's social proofing and record testimonial videos.

Another way to approach this is to include activities like water sports, river rafting, etc., for free in the package.

The whole purpose of including a surprise element is to make your end customer's trip enjoyable, so they travel with happy memories. Providing a memorable experience will increase their chance of being recurring loyal customers and word-of-mouth marketing.

3. Well-organised tours 

• Organization skills are essential. If you are an organiser who can’t understand and provide the customers with what they require, you won't experience success.
  
  
• A well-organised and planned tour is much more attractive than a regular one too. When a travel agent pays keen attention to the needs of the traveller they feel special. 
  
  
• Attention to detail and the little things while planning a tour is essential.
  
  
• Prices of particular experiences, things to buy, the cost of eating out, or general buying can be briefed to the customers to provide them with an overview so that they have full information. 
  
  
• Tour operators should not make the traveller's itinerary too hectic & keep them well informed about everyday schedules so that the traveller feels in charge. 
  
  
• Even before starting the process, travel agents can have a meeting with their clients to get an idea of what they are looking forward to on this trip, their requirements, etc., and then organise things accordingly. 
  
  
• Studying the market and customer behaviour from time to time is also important. 
  
  
• You can showcase a carousel of your recent trips to the same destination, add related content and testimonials, and drive traffic towards that area to see what the customers are looking forward to and then plan the trip.
  
  
• Uploading destination-based content before promoting or planning is a useful tactic one can take advantage of when planning.

Travel businesses look after several processes while planning a trip as well as after it.

To make the lives of every travel business, travel agent, and inbound tour operator easier, ETOS offers technology solutions!

It is cutting-edge modern travel technology that is simple, fast, and efficient.

Get a FREE DEMO from our experts right away to learn more about the possibilities!

You can also connect with our technology experts at [email protected] or +919820140434.