There are occasions and events that bring travellers and tour operators together on one platform. Also, some events encourage tourism and attract many travellers around the world. They have a charm and generate excitement.

These events boost the economy of some destinations and encourage tour operators. An international travel agency should not miss these events since they are an opportunity to attract customers/travellers.

So let’s have a look at some of these global events.

Top 10 global events that encourage tourism!

1) ITB Asia

• Like the ITB Berlin, the parent event, ITB Asia too is widely celebrated and acknowledged by the travel industry.
  
  
• The focus is on expanding and encouraging travel industry participants.
  
  
• It gives attendees an opportunity to develop quality connections, and get access to new markets.
  
  
• This event also helps to connect with peers thus, generating more business and a gateway to the Asian outbound market.
  
  
• In this one location, buyers from the MICE, leisure and corporate travel markets get access to more than 1300 global tour operators and travel agents. 

2) Kumbh Mela- India

• It’s the largest get-together or meeting ground for pilgrims around the world.
  
  
• KumbhMela is a delightful experience for travellers, a union of cultures and traditions.
  
  
• It is actually an Indian religious festival that is held four times in 12 years at four different destinations – Prayagraj, Haridwar, Nashik, and Ujjain.
  
  
• KumbhMela is believed to have a tradition of 2000 years.
  
  
• It is rather obvious in the spectacle of millions of pilgrims bathing in the holy waters believed to be cleansing devotees from sins.
  
  
• This festival attracts travellers from around the world thus, it is a great opportunity and a selling point for tour operators.

3) Fitur – Madrid

• Fitur is held in Madrid, which is one of the largest and longest-running trade shows in the tourism industry.
  
  
• It focuses on inbound and outbound markets in Latin America, trade industry participants, and the general public.
  
  
• It’s a five-day fair that promotes different brands, new products, and helps networking among industry professionals, and explores new travel trends.
  
  
• Companies offering travel services should leverage this event to attract customers and boost their business. 

4) World Youth and Student Travel Conference

• If you are involved in the global youth and educational travel industry the World Youth and Student Travel conference is the right place to visit.
  
  
• Professionals meet for networking, trade and participate in seminars and workshops.
  
  
• Participants get an opportunity to promote their businesses to the youth.
  
  
• While students get access to the best offers and services, it encourages travel and stay of students in different universities around the world thus, boosting the travel industry.

5) Carnival of Venice-Italy

• This carnival has been an inherent part of the Venetian culture since 1162.

• It’s a rather cultural extravaganza where people witness colourful processions of native residents decked up in masks, fancy coats, gowns, and traditional clothes.

• A two-week festival fills the streets with the memorable spectacles of street shows, ice skating, classical concerts, etc.

• The carnival attracts travellers from different parts of the world where they get thrilled by the vibrant and colourful culture.

• It’s the best occasion to attract travellers who can explore the culture of Venice.

6) Carnival of Rio de Janeiro, Brazil

• The Carnival is the most famed festival attracting travellers all around the world and is held in Brazil.
  
  
• In fact, nearly 500,000 people witness it to set the benchmark while judging other festivals.
  
  
• This is a 5-day celebration beginning 40 days before Easter held on Friday afternoon before Ash Wednesday- when the Lent period begins.
  
  
• It is a euphoric experience, filled with fun and frolic when Spring is about to begin. It’s the celebration of your heart and soul.
  
  
• Anyone who wishes to experience soulful happiness should visit The Carnival and tour operators can make the most of this event by sharing images and information about it.
  
  
• Pitch it in the best possible manner.

7) Coachella Valley Music Festival, California

• Music is a universal language and an entire festival combining music and art would be such a delight for travellers.

• Coachella attracts famous artists and it is an amazing opportunity for some outdoor fun.

• You can enjoy the Rose Garden and the best attraction is camp on-site.

• It is held at the Empire Polo Club in Indio – Colorado Desert.

• Tour operators can promote this event as they plan tours to other tourist attractions in the Palm Springs area.

• The Palm Springs Aerial Tramway is a place travellers should check out as it’s the world’s largest rotating car.

• It travels along the cliffs of Chino Canyon; a breathtaking experience that transports the riders through the wilderness.

   

8) Cannes Film Festival – France

• Indisputably one of the most prestigious events in the world of cinema, Cannes Film Festival held every year in Cannes, France attracts artists and audiences around the globe.
  
  
• It’s a great event for movie buffs and definitely worth a visit.
  
  
• Isn’t it a unique experience to see your favourite artists at the festival? Now, this could be one reason to attract travellers eager to see artists.
  
  
• Tour operators can time the travel of their customers around this event and encourage them to visit many more destinations in France.
  
  
• It gives a reason to visit France and explore it more amidst the glamour and glitz of the world of cinema.
  
  
• It runs for two weeks in May.

9) La Fête de la Musique

• Yes, we are mentioning one more music event because it is a platform where thousands of musicians play and perform on the streets, cafes and bars.
  
  
• They play everything from jazz to electronic music, rock to hip-hop; an event that is the first all-day music event throughout France on June 21st known as Music Day.
  
  
• It celebrates the diversity and different genres of music.
  
  
• People are allowed and urged to play music in public places and parks.
  
  
• The festival aims at making music accessible to common people from different walks of life and backgrounds.
  
  
• It familiarizes them with varied musical expressions.
  
  
• So anyone who can play an instrument, or sing is encouraged to get involved.
  
  
• This is not just a festival but it creates memorable moments for travellers thus, tour operators should introduce this event to their customers.
  
  
• They should urge their customers to visit and enjoy this musical galore.

 10) The World Cup

• FIFA World Cup is a mega event in sports held only once in 4 years with 32 teams participating around the world this year.
  
  
• It’s a major event benefitting tourism for the nation that hosts the event.
  
  
• This year it is to be held in Qatar. Since it attracts teams, audiences and brands from different parts of the world, it’s a great event to be hosted.
  
  
• As a result, local restaurants, hotels, and different businesses are boosted thus economically benefiting the host country.

Tour operators and destination management companies arrange trips to Hajj and Umrah. This is a pilgrimage and boosts the travel of pilgrims from different countries.

ETOS has specially designed travel management software for tour operators focused on offering Hajj and Umrah packages, which is called UMRAH360.

Apart from these selective solutions, it provides travel technology solutions for various tour operators and travel agents.

Connect with our team and request a FREE DEMO to know more about our offerings.