Exhibitions and trade fairs are increasingly growing. Every industry has exhibitions that businesses from around the globe travel to be a part of.

It's an amazing platform to learn about the new technological innovations or travel software developments that have taken place and how you can incorporate it into your business. 

• Travel ERP software companies get the opportunity to launch and market their products to buyers as well as visitors
  
  
• It's easier to establish a powerful connection while conversing face to face
  
  
• Attending exhibitions should be considered by every industry professional

 

Why should tour operators or travel businesses attend exhibitions?

 

Importance of exhibitions in the travel industry!

 

• To make business connections that might turn out to be potential clients
  
  
• To create awareness about your brand and product
  
  
• To educate and showcase your product to people on a global scale - in person 
  
  
• For cross PR or promotional purposes 
  
  
• To attract clients from all around the world 
  
  
• You can showcase the USP and communicate the strength of your product or launch a new product altogether 
  
  
• Meet clients you are already in contact with and close deals 
  
  
• Networking with people related to the industry, even if they are not interested in buying is always a good idea because now at least they know about your company and its offerings 
  
  
• You gain a lot of industry insights and get to know about the latest technology trends
  
  
• To gain a deeper understanding of your buyer's persona and their habits

 

Attending a travel exhibition will give your travel business the exposure it needs to grow. Sometimes it can result in joint ventures or partnerships too.

It's a good learning opportunity for your business. Sometimes, you end up meeting people with far more experience than you.

Here is a list of the Top 10 important exhibitions happening in 2023!

 

1. WTM London - World Travel Market events

 

Location - London 

Tentative Month - November 

Website - https://www.wtm.com/london/en-gb/exhibitor-directory.html

 

2. ITB Berlin - Internationale Tourismus-Börse

 

Location - Berlin 

Dates - Starting 7th - 9th March 2023 

Website - https://www.itb.com/en/itb/itb-berlin-for-exhibitors.html

 

3. ITB Asia

 

Location - Singapore 

Dates - 25th - 27th Oct 2023

Website - https://www.itb-asia.com/

 

4. ATM - Arabian Travel Market 

 

Location - Dubai, UAE

Dates - 1st – 4th May 2023

Website - https://www.wtm.com/atm/en-gb.html

 

5. Fitur 

 

Location - Madrid, Spain   

Dates - 18th - 22nd Jan 2023   

Website - https://www.ifema.es/en/fitur

 

6. Indaba

 

Location - South Africa 

Tentative month - May  

Website - https://www.indaba-southafrica.co.za/

 

 7. JATA Tourism Expo Japan

 

Location - Tokyo

Tentative month - September 

Website - http://t-expo.jp/en/

 

8. MITT - Moscow International Travel & Tourism Exhibition

 

Location - Moscow

Dates - 16th − 18th March 2023

Website - https://mitt.ru/Home

 

9. WTM - World Travel Market Africa

 

Location - Cape Town, South Africa   

Dates - 03rd - 05th Apr 2023   

Website - https://www.wtm.com/africa/en-gb.html

 

10. Business Travel Show Europe

 

Location - London, UK   

Dates - 28th - 29th June 2023

Website - https://www.businesstravelshoweurope.com/exhibitors

 

You can register as a visitor, exhibitor, or buyer.

 

• Every exhibition has different criteria, charges, and the process of registration
  
  
• Not every exhibition will have a charge for visitors, but you should certainly check before going. There are a lot of additional formalities too
  
  
• Since these exhibitions are famous, it's a good opportunity for tour operators to elevate their business. 

If you wish to attend any of the exhibitions mentioned above, you can visit their website and learn more. 

 

• It's essential to put yourself out there in front of the world if you plan to put yourself on the map
  
  
• Attending exhibitions, fairs, etc will help you network with the right people
  
  
• You will also learn about unique technology solutions that will help your business.

 

ETOS is a technology software provider based out of Mumbai with 130+ implementations in 30+ countries globally. ETOS consists of Mid office + B2B + B2C (Online Booking Engine) + Dynamic Packaging for Tour Operators & Corporates travellers. 

To know more, you can connect with the team at [email protected] or +919820140434 or book a FREE demo!