Consumers love to consume content in every form. Be it videos, photos, gifs, blogs, newsletters, etc. It can be consumed from anywhere in the world by anyone. 

You are a reader currently consuming the content written in this blog. It has grasped your attention, leading you to consume the content. Even if you are glancing through an article or newsletter - you are consuming it. This is what content is in a gist. 

We are all attracted to the various forms of content and consume them daily. So why shouldn't one of the essential parts of your travel business be more content based depending on its niche? In a tour operator's case, their website should have more destination-based content or the locations they are trying to take a trip to. 

Some of the most popular and engaging forms of content that you can incorporate into your business are - 

1. Videos 

• Videos are easily consumable, they are a great way of showcasing content about a destination
  
  
• You can showcase a video tour of hotels that you provide accommodation in instead of pictures so that your clients get a detailed view of it
  
  
• Educational videos also work very well
  
  
• You can take this one step further and have 3D walk-through tours of destinations, hotels, etc that you are trying to market
  
  
• It's an interesting way of giving a 360-degree view of your entire location and engaging your customers. To elevate your website check http://www.etosglobal.com/3d-tours-walk-through
  
  

2. Blogs 

• Blogs are widely consumed and trusted by consumers

• Putting out content in a blog format will not only interest your users to know more but also help with the SEO process of your website

• There is a range of topics that you can write about to generate traffic

• Some topics that you as a DMC or tour operator agency can write about are - Top 10 things to do in...(write about the destination you are trying to market), Food items that will tingle your taste buds - Must try items... 

• You can write insights about your business or promote your products/services to establish a personal connection with your audience.

   

3. Ebooks

• One of the most important but underrated forms of content is ebooks

• It's a powerful form of content. If crafted according to the needs and the interests of your target audience hooking your product/service - can be used continuously to generate leads

• It needs to be useful for your audience while promoting your services in a way that they are motivated to take a decision

   

   

Now that you have a fair idea of what type of destination-based content you can use on your website. 

Let's quickly dive into,  

The top 3 reasons why you need more destination-based content for your website?

1. Indexing SEO

• Content is one of the most powerful mediums used for influencing people worldwide 
  
  
• If your content is strong, you can attract and engage a lot of users
  
  
• It can drive immense traffic to your website and help you with its ranking 

• When it comes to ranking on search engines and generating traffic organically, SEO-based content is crucial
  
  
• Relevant and content with a good amount of keyword help with indexing SEO
  
  
• Searchable content helps in indexing websites and crawling them. 

2. To inspire and motivate consumers 

• Whenever we read a motivational quote or see a motivational video, we get inspired by it
  
  
• Content can inspire people as well as push them to make a purchase. This is the power of content in today's world 
  
  
• As a travel business, your content should be portrayed in such a way that it motivates people to travel 
  
  
• CTA (call to action) works fairly well when you want your consumer to make a decision 
  
  
• Content is deeply integrated into everything we do and has influenced every step we take
  
  
• We have developed a habit of consuming content daily
  
  
• Content should always be easy to consume and inspiring for consumers to take a step. 

3. Shows your expertise

• As an inbound tour operator or a travel agency, if your website has more destination-based content, it will show your expertise
  
  
• Informational & relatable content will attract and engage new customers 
  
  
• Having accurate & in-depth knowledge about your destination will build up your customer's trust 
  
  
• Your customers will relate and get inspired to travel with you based on the kind of content you showcase.

Having more destination-based content will boost your website traffic and business. 

You will soon require travel software too, to keep up with the management of everything and streamline work. We at ETOS provide travel software solutions that help you optimise your business processes and save time. 

To know more, you can now BOOK a FREE demo!!!