What is CRM?

10th Aug 2022

Tour operators and travel agents can use the ETOS CRM module to centralise their customer and supplier databases. It helps increase visibility in interaction, understand potential customers better, track daily performance, and increase sales and customer service.

 

Manage end-to-end customer experience!


To have better control over customer behaviour and record-keeping ETOS has carefully designed an integrated CRM that suits all types of tourism companies.


Why is CRM Important?


Collecting and collating customer information in a structured form helps companies to manage a streamlined approach to their existing, new, and lost customers.

With the ETOS CRM module, you can facilitate the storage of customer profiles by organizing and managing all information in a centralized manner.

  • Detailed analytics capabilities to contextualize data

  • Centralised lead hub from various points of sales of your company

  • Integration with external mailing solutions

  • Year on Year comparison of customers growth and sales

  • Improves customer segmentation by markets and nationality

  • Automated and real-time reports

Key benefits of having an integrated CRM?

 

  • Centralises your customer and supplier database

  • Segregate your B2B and B2C customers

  • Tracks leads and conversion of customers centrally

  • Allows viewing customer profiles with detailed analysis

  • Analyses feedback from the customers

  • Export options to PDF and Excel

 

How integrated CRM will help your travel business?

 

  • Workflow management with approval processes

  • Supplier and Customer database uploader (excel)

  • Better visibility of the collected database

  • Improves customer satisfaction with intuitive purchase preferences

  • Sending birthday and anniversary emails

  • Sending visa and passport expiry emails

 

Having an integrated CRM will help you with many processes and keep you on top of things concerning the requirements of your customer. You can establish a personal connection with them and cater to their needs resulting in longevity.

ETOS travel ERP software comes with an integrated CRM system to help you at every step of your business.

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