The future of your business depends on what you do in the present.

The travel industry is made up of the 3T's that are crucial to every business. The significance they hold is unmeasurable. You can say it's the core of the industry that makes it fly. The tourism industry is growing at a very fast pace, and its growth has been projected to escalate even more in the upcoming years.

The 3T's talk about the workings of this industry as a whole.

As a travel business, do you know about the 3T's of your business?

Well, let us tell you about them!

Since it is a fresh perspective on what forms up the industry and mixes so well with each other that when combined together it will only boom, we think you all need to integrate it! Changing your approach according to the current market scenarios has proven beneficial.

Now can you guess what it is?

I think we have given enough clues, but let us give you some more and help you uncover the mystery behind the 3T's! 

• Before you can market anything, you need to get inside the minds of your end consumers and understand their desires.
  
  
• You need to have a fair picture of what it is that they are missing or what I can do to provide them with a better and smoother experience circling around to make your business profitable.
  
  
• This makes up two instead of one of the T's that together form the 3T's, but right now we are introducing only one, which is none other than the "TRAVELLER"!

Yes, you heard it right!

Traveller: The mainstay of the company and the ultimate beneficiary.

A traveller loves to travel and books tickets, hotels, transport, travel, etc., from your business because you understand the kind of experience they need and what it is that they are looking for.

Now to manage all these things you need something potent, maybe travel technology to help your business and daily processes.

Introducing another T to make your business boom -

Technology - Aiding the growth of your business towards agility.

Your business needs to have the technological support that it requires to function and boom in this growing digital world! 

But, a growing world of what? Another T? 

Well, yes! Another T, that is-

Travel: The foundational experience that sits at the end of the value chain

Together, these make up the 3T's!

The chronology is different, but the purpose is the same. When arranged together, it will surely increase!

The time has finally come when we introduce you to the 3T's and tell you how the 3T’s are defining the travel industry!

Presenting Travel, Traveller, and Technology in the correct order!

Travel is an experience. The traveller is the end beneficiary. And everywhere, technology plays a significant role.

We are sharing a strategic perspective on travel, travellers, and technology for you to get ahead in the competitive market and ever-changing travel industry!

Travel, Traveller & Technology!

1. Travel 

• If something has remained constant since mediaeval times, it is travel. 
  
  
• Humans first started making the journey and travelling on foot since there was no other way of travelling, but since then times have changed.
  
  
• In the modern world, numerous innovations have taken place, making travel more feasible and easily accessible. 
  
  
• Now we have bikes, cars, aeroplanes, trains, etc., and all other sorts of facilities available, which has resulted in the rise of travel companies in this sector. 
  
  
• Travel has been monetized to keep up with the economy and is flourishing. People love to travel, which is an opportunity for businesses to capitalise. 
  
  
• Travel is an experience and a journey of self-discovery in itself. 
  
  
• Travel is an integral part of the world that birthed the traveller. Confused? Well, let us help you understand this in depth. 
  
  
• If there was no concept such as travel, there wouldn't be anything. Since there is travel and travellers in the world, everything comes into the picture. 
  
  
• To put it in simpler terms, travel and travellers are co-dependent and interrelated. If the world didn't have travellers, there would be no one to travel with, and if there was no travel, the term traveller wouldn't be coined or given birth to a huge money-making industry. 
  
  
• A business thrives on travel, which is the core ensemble of the industry.

Now that you understand all of this, consider reading this to grow your business through collaboration in the travel industry: 5 business collaboration opportunities that can assure consistent business for tour operators!

2. Traveller 

• If travel is the food a business needs to eat, then the traveller is the salt that elevates its success and adds to it! The person making the trip is called the traveller. 
  
  
• From a strategic business point of view, if the traveller is viewed, then they are the people who get you business when provided with a good experience.
   
  
• You can easily build in the travel sector, but the main challenge here is to win over the travellers. 
  
  
• They are of various kinds with different requirements. 
  
  
• You need to know how to cater to each one of them and make them feel special as if they are being listened to. 
  
  
• Travellers bring you business and also goodwill in the long run. 
  
  
• As we always say, a traveller's reviews have the power to make or break a business, and we are all looking into the possibility of making the business grow. 
  
  
• To grow and elevate, you need to view and understand things from their perspective and never forget the golden rule of marketing, which is "the customers are always right".

We have a bonus article about the top three things tour operators wish they knew earlier while planning a tour!

This is an insightful article that will help you move ahead.

Technology has advanced and is being used by travellers daily to find the latest places and deals. This brings us to our last and final T!

3. Technology

• The final and most important T in this technology-driven world is technology.
  
  
• Your business needs to be tech-empowered. 
  
  
• Technology has made so many processes easier and more convenient that you will be astonished to find out everything that it is capable of doing. 
  
  
• You need travel software to ensure the smooth running of all your business processes and to save time.
  
  
• A CRM is required to automate your daily tasks in order to manage your travellers' needs and reduce turnaround time. 
  
  
• You can have all your leads centralised under one window and send gorgeous itineraries with quotations in under 10 minutes.
  
  
• Technology will help your business and act as a stepping stone for it. 

We have made a 3-step guide that will help you select the most compatible travel software for your business. It will aid your business growth.

ETOS has a range of software products that can reduce up to 40% of operational time and provide you with a holistic technology approach for your business. 

You can get in touch with the ETOS team at [email protected] or +919820140434 to find out more or directly book a FREE DEMO.